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Reitmans (Canada) Limited | 250 Sauvé West | Montreal, QC | H3L 1Z2 | www.rw‑co.com
GET TO KNOW THE FABRICS
BEHIND RW&CO.
Welcome to our brand's fabric showcase, spotlighting the key materials that define our fashion identity. Discover the airy elegance of linen and the comfort of our RWResponsible fabrics, among others, which together exemplify our dedication to high-quality, mindful fashion. As we unveil the diverse fabrics that bring our designs to life, you'll see that each one is selected for its unique texture, feel, and the way it realizes our creative visions. Immerse yourself in the stories woven into each piece, and explore how these chosen fabrics influence the trends and styles of our collections, creating an exclusive fashion narrative for the discerning wearer.
LINEN
Linen, an ancient fabric dating back at least 36,000 years, is renowned for its durability and lightweight feel. Unlike cotton, well-cared-for linen can last up to three decades, softening with each wash without losing its strength.
Produced from the resilient flax plant, linen requires minimal water and fertilization, thriving in poor soil conditions. This eco-friendly aspect extends to its full lifecycle, with a linen shirt consuming significantly less water than its cotton counterpart. Linen's production is labour-intensive, involving nine meticulous stages, which contributes to its higher cost. However, this cost is offset by the fabric's longevity and sustainable attributes.
In terms of functionality, linen is exceptionally adaptable. Its breathability and moisture-wicking properties make it a staple for warm-weather attire, adding a touch of elegance and comfort. For cooler seasons, it integrates seamlessly into layered outfits, maintaining its breathability while providing warmth. To cater to modern lifestyle needs, linen blends are developed to reduce creasing and enhance softness, making the fabric more practical and appealing for everyday wear.
In essence, linen's blend of historical significance, environmental sustainability, and timeless elegance makes it a superior choice for those seeking quality and style in their wardrobe, embodying a Mediterranean state-of-mind in every thread.
