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Reitmans (Canada) Limited | 250 Sauvé West | Montreal, QC | H3L 1Z2 | www.rw‑co.com
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We’ve resumed shipping with Canada Post, which means you can now place orders for delivery to PO boxes—and yes, we’re delivering to community mailboxes, too!
* Offer valid online only for a limited time. Receive FREE STANDARD SHIPPING on all online orders of $120 or more. Shipping costs will be automatically deducted at checkout. Not valid on orders shipped to stores, on gift cards or on previous orders. RW&CO. offers free standard shipping for items returned by mail in Canada using the Canada Post shipping labels provided. COD or collect deliveries will not be accepted.
*25% Off Tops
Offer valid in-store and online at rw-co.com from March 3, 2025 (3:00 am ET) to March 9, 2025 (5:59 pm ET). Valid on merchandise for men and women, before applicable taxes. Not applicable to the purchase of sale merchandise, name brands, previously-purchased merchandise or gift cards. Discount will be applied online after applicable discounts, but before taxes, shipping and handling. Offer cannot be combined in conjunction with staff discount or any other coupon, offer or promotion. Additional restrictions may apply. Limited time offer. REITMANS CANADA LIMITED reserves the right to modify or terminate this offer without prior notice.
When it comes to maternity fashion, What week do you start wearing maternity clothes? and How can I look stylish during pregnancy? are commonly asked by moms-to-be. Did you know, the word maternity refers to "the period during pregnancy and shortly after childbirth"?
We believe that transitioning your wardrobe into one that is maternity-friendly should be a stress-free and fun experience! Let’s dive into our break-down of maternity essentials by trimester so that you can build a pregnancy wardrobe that doesn’t compromise your style or comfort.
Your first trimester comes with so many internal changes and little to no external changes. So, you’ll still be able to wear most of the current clothes you have in your closet. However, you can still get started on building your maternity wardrobe so that you can seamlessly transition to wearing maternity clothes when you're starting to show and ready to share the news!
Be practical! Start buying maternity clothes that you can wear throughout your entire pregnancy (and beyond). It is the perfect time to start adding maternity fashion basics to your wardrobe.
Basics are your go-to items that you use to easily build any outfit! Our soft touch maternity leggings, crew neck t-shirts, and seamless camis are designed to grow with you. You can begin to wear these items before you start to show and long after you welcome your baby into the world!
Now that you’re starting to show, and the secret is out, it’s time to start embracing your bump! The most important thing to keep in mind is to wear things that YOU feel good in. This can definitely be seen as an "easier said than done" moment. With all the changes to your body happening so quickly, it might take some trial and error to figure out what you feel confident and comfortable in — and that’s okay!
During your second trimester, you might also start to notice that your usual bra size is starting to feel tight. You’ll want to start wearing maternity clothes that provide you with all the support you need as your body changes during and after pregnancy.
It’s time to start investing in maternity clothes that suit your style and are still designed to grow with you. Add some seasonal wardrobe essentials that you wear for everyday looks or special occasions. Items, such as maternity denim or a trusty black maternity dress, can easily be dressed up or down to suit your needs for events or casual dinners. You don’t need to live in leggings your entire pregnancy!
It’s also the perfect time to add our maternity bras and panties to your wardrobe. If you’re not sure what size you are, use our online Nursing Bra Fit Guide.
You're in the final stretch, Mama! The third trimester is all about comfort and preparation. You'll want to wear items that are comfy, cozy, and can still be worn postpartum.
Maternity clothes that are designed to be nursing-friendly are a must-have. Once you've given birth, you can still continue wearing items you recently added to your closet while making nursing your little one easily accessible.
Comfort is key! Soft fabrics and stretchy materials are what you should be investing in. Items, such as our soft joggers or our matching set (that is both cute and nursing-friendly), will be at the top of your pile throughout your third trimester.
As you prepare to welcome your little one into the world, keep in mind how the items you're buying can continue to be worn postpartum as your body recovers.
When you're building your maternity wardrobe, it's important to keep in mind versatility, functionality, and longevity. Your maternity wardrobe is not just meant to last you a few months and then hide away in your closet. When you're thoughtfully adding maternity clothing to your closet, you'll be able to seamlessly incorporate these items into your everyday looks well beyond your pregnancy.
Starting your maternity wardrobe can seem daunting, but it doesn't have to be! At RW&CO. we offer RWStyled, a one-on-one styling session with one of our in-house experts. Our team will provide you with recommendations and a curated selection of Thyme Maternity pieces that are comfortable and stylish so that you're covered for every step of your journey and beyond!
Shop Thyme Maternity >1 items